... their internet initiatives apart from their established operations as suggested by (Porter 1980). This is clearly apparent within the financial services industry. In order to construct this strategy plan several strategic analysis techniques have be undertaken. Each strategic analysis technique highlighted below will be discussed, in order to provide some degree of rational behind the chosen methods. The techniques used consisted of: * Porters (1980) five forces model of competitive advantage * SWOT analysis * Product portfolio analysis (BCG MATRIX) Environmental Analysis: Although an organisation cannot have a significant influence on its broad environment, it can shield itself from threats and take advantage of opportunities. An analysis of the environment is important because it increases the quality of strategic decision making by considering a range of relevant features before the need to make a binding decision as suggested by (Robson 1997) Environmental analysis considers the external situation within which the organisation floats. ...

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