... in a necessary industry. The transportation sector, namely the aviation sector and its related industries may go through turbulent times, but it is not going to disappear. The customer demand is too great. As long as the county where the airport is housed or the surrounding counties don't build new airports, many of Porter's five forces don't come into play. The risk of entry by competitors and the threat of substitutes are minimal (Hill & Jones, 2004, p. 40). There is also little brand loyalty. Unless there are two airports in a small area, there isn't much competition. Most citizens don't have much choice about where to catch flights. The airport authority is dependent on customers (both airlines and passengers), but the buyers are dependant on the airport as well. This somewhat neutralizes the threat of buyers (Hill & Jones, 2004, p. 70). For many international airports, capacity is a ...

See this essay or coursework document in full right now