... begins with a brief overview of the balanced scorecard by reviewing the key content of theory and the evolution of the concept. The significance of strategy implementation is identified in the context of both the changing external environment and internal barriers for organizations. The paper presents the five critical principles for strategy-focused organizations to successfully implement the balanced scorecard. Some implemental issues are also highlighted and discussed. 1 Introduction To survive and prosper in information age competition, companies must use measurement and management systems derived from their strategies and capabilities. Too many organizations emphasize strategies about customer relationship, core competencies, and various capabilities while motivating and measuring performance only with financial measures. In the Balance Scorecard, financial measurements are still a critical aspect of performance but it also integrates more general measurements that help link customers, internal process, and learning and growth to long-term financial success. Today the Balanced Scorecard has evaluated ...

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