... a clothes shop in Peckham, Southeast London. This study will help in determining if my business idea is worth pursuing, considering basic market factors and consumer analysis. I have chosen a clothes shop because of my past work experience as a sales assistant in on of the top clothes shop in Central London, and my extensive knowledge of trends and consumer behaviour in the clothes industry. Also, being a young adult, I'm a frequent buyer of clothes, and being as a member of my target market and, in my experience as a sales assistant in a fashion store, I know there's a need for low priced good quality, latest in fashion. MY BUSINESS OPPORTUNITY I think it will be a good business opportunity setting up in this area because; it's a well-established area for clothes shops, which means there are already, potential customers in the area. However, these shops do not sell ...

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