... market) sold in department stores and garden centres throughout the UK Weaknesses * Outdated equipment * Sub-standard products being produced * Bad utilisation of raw materials * Communication problems with workers and management * Poor employee relations and de-motivated workforce * Lack of communication with customers - current legal action pending, over claims in marketing literature relating to product quality * Autocratic management structure - Martin Williams controlling all aspects without the experience and/or necessary skills Opportunities * Possibility to expand into new market segment - Kitchen furniture * To regain a reputation for providing 'Quality' goods Threats * Inadequate management skills to address and accommodate fast growth * Autocratic management style * Loss of reputation as a provider of 'quality' goods * Poor employee relations has led to high levels of sub-standard products being returned by customers * Competition from other firms in the UK and Europe has led to a reduction in sales of 15% in the last year * Lack of investment in new technology ...

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