... on the mobile phone industry market. The strategic 'chess game' involved in the merger - Vodafone AirTouch, Mannesmann, Orange, Britain, Germany, Italy, the U.S. and so on - gave this particular merger quite a unique blend. . INTRODUCTION The trend of M&A was extraordinary and boosted by the new economy hype. Between 1974 and 1994 the average number of reported M&As was approximately 2,400 per year. However, five following years this trend consistently increased by almost 50% each year, with almost 13,500 M&As reported in 1999. Unfortunately, the stories were never heard about the failed M&As. According the American Management Association (AMA) fifty percent (50%) of all mergers and acquisitions fail within the first two years. In this report takeover of the German located technology company Mannesmann by the UK located telecommunication company Vodafone AirTouch in the end of 1999 has been presented. It also reflects the various offers proposed, strategies, ...

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