... it will be helpful to divide the period in two stages: STAGE 1- 1980's. This stage is print based. TNC diversifies in order to get into more attractive business and balance its portfolio. The portfolio logic assumes a role of the centre. These, the portfolio logic and the role of the centre, make assumptions about the diversity of businesses within a corporate portfolio. This diversity of business has a certain degree of relatedness in some way, and this diversity of business should inform of the role of the centre. Therefore, the strategy that TNC follows is a Related Diversification, which is strategy development beyond current products and markets, but within the value system or industry in which the company operates. TNC uses a vertical backward integration by the acquisition of the printing warehouses, books publishing transport, which are concerned with the inputs into the company's current business. On the same way, it ...

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