... in our retail support budget. We also increased the number of our retail outlet in every geographic market. * In Y13 and Y14, we took advantage of celebrity endorsement opportunities, as we aim to achieve our marketing goals. As of Y14, BEX currently holds 4 celebrity endorsement contracts. * Each year, as profits increased, BEX has been committed to giving back to our dedicated labor staff by increasing incentive pay, which in return increases the productivity and decrease the reject rate. * The increase in the number of "megastores" has contributed to our increased markets share in the branded market. * Incorporated a higher percentage of long-wear material in athletic footwear products. * Gave up the private label market, which is a low price and low quality market. 2. External environment The footwear industry can be broadly divided into two groups. Companies D, E and F are focusing on low end of the market. Companies ...

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