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Words: 2,545 | Submitted: Mon Nov 19 2007
... are targeting. At the present time our company is in good financial standing, but we can't just rely on our current endeavors if we are going to maintain a goal of 20 percent growth per year. I have examined our current business strategy and I offer the following recommendations. 1. Use more of the 43 square miles of property the company owns to build more hotels with the Disney theme 2. Consider adding more attractions at Disney parks to help combat competition 3. Expand the home video market 4. Use Disney's creative resources to expand the roster of Disney's characters 5. Continue following the "financial box" model with movie productions budgets 6. Consider acquiring a television network to distribute to help with distribution of our products (new films and projects from our Disney library) I. The Company's Current Objectives and Current Strategy The Walt Disney Company's current objectives include the following four goals. 1. Sustain ...
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