... merger. Thirdly, the linkage between the article and theory is discussed in the next part. Lastly, I would like to give a conclusion as well as my own comments about the situation in the article. A copy of the article in attached at the end of this paper. ARTICLE SUMMARY As introduced above, the article is about a $66 billion bid from Comcast to one of the most venerable entertainment firm- the Walt Disney Company. Comcast was taking advantage of a particular weak point in Disney history to launch its proposal. Disney was very successful in the past under the management of Michael Eisner. In his first 13 years in charge, he has raised revenue from $1.65 billions to $22 billions and market value from $2 billions to $67 billions. However, he lost his way some year ago. At this moment, Disney current profits are a third lower than they ...

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