... modern corporations which leads to the society such as government, customers, pressure groups and communities to convince the corporate officials to accept certain behaviours towards the society, in which to enable the corporations to have at least minimal standards of acceptable behaviours. One purpose of the corporation is to take responsibility for stakeholders' benefits. Stakeholders are defined as 'constituency in the environment that is affected by an organisation's decisions and policies and that and influence the organisations' (Robbins, et. al, p. 92). Stakeholders are simply groups that have a claim on the firm. Such groups include employees, suppliers, local community and media. The corporation main purpose is to manage 'for the benefit of its stakeholders: its customers, suppliers, owners, employees, and local communities' (Evans & Freeman, 1995, p. 205). The reason why managers bother to care about managing stakeholder relationships is because Robbins et. al (2003, p. 93) state stakeholders lead ...

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