... easy to define, however that does not mean it is a term that is easily understood. To fully understand ethics does not merely mean to be able to distinguish from what is right and what is wrong, you must be able to apply it fully to the situation at hand. To know it is wrong to steal does not mean you are ethical, because everyone with a conscience should be aware of that fact. Ethics in the business environment is more in twine with environment protection; corporate responsibility; worker participation (Chryssides 2002). Although in today's capitalist society it is a fairly straightforward procedure (marketing) for firms to get customers they cannot take advantage of the circumstances, however simple it may seem. Businesses must be ethical in order to escape being tied down by restriction Companies need customers and they also need legitimacy from governments. Issues about executive remuneration, the environment, and ...

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