... the unique shopping atmosphere WFM wants to create for customers, and WFM seems to have a particular niche in its market, much like Starbucks, which the text lists as a business that relies on the customer intimacy CPV. However, the Starbucks mission statement has the following as a guiding principle: "Develop enthusiastically satisfied customers all of the time". Starbucks seems to have a much stronger statement about its core value of pleasing customers, while WFM's bland core value seems to be a more basic statement that should be included on any company's core values. Therefore, customer intimacy is NOT the main CPV for Whole Foods Market. Operational excellence is not the main CPV of Whole Foods Market either. The only place where price is mentioned is in the Declaration, where it states "high value is a product of high quality at a competitive price". If the company were striving ...

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