... of the new BP's strategy deals with the launch of Horton's Project 1990. It represented a drastic change for BP's corporate structure. In order to reposition BP to enter the 1990s, Horton imagined and implemented this project aiming to reduce the complexity of the organization and to reduce costs. His strategy was to first cut costs at the company's headquarter and central division to then reach BP's chemicals subsidiary. To attain his objective of $750 million of cutting, he insisted in an improvement of the corporate culture. With what Horton said in the early 1990s, "What I'm trying to do is simply, refocus, and make it clear we don't need to have hierarchies. We don't need to have baronial head office departments. This is a fundamentally different way of looking at the way you run the center of the corporation", we understand that his strategy was focused on people management, but ...

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