... was technology. These cataclysmic changes not only impacted on society at large but on the internal dynamic of the organisations embracing the new technologies. New working methods were developed to meet the post-war demand for consumer goods and for information. As new markets were developed so the competition increased thereby adding impetus to the cultural, legal, economic and political ferment that formed the backdrop to the technological and information revolution of the last four decades of the 20th century. David Soberman of INSEAD notes the impact upon both individuals and organisations enabling them to "work from home, to institute customisation of product and service and to create splintering of the channels that people use to exchange information"1 Referring to the survival of organisations in this turbulent environment, Tom Peters states, "No skill is more important than the corporate capacity to change per se. The company's most urgent task then is to learn ...

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