... even though there are some residual arguments for and against the government being a stakeholder in an organisation. Regulation problems on compressed natural gas vehicles made it difficult for Volvo's Bi fuel vehicles to prosper. The German government lowered taxes on CNG to help promote its growth to no avail, as other European countries did not do so. Therefore demand was affected as Volvo tried to promote their environmental responsibility. In 1993, Volvo, along with its stakeholders evolved their environmental strategy which allowed them to create a team dedicated to their environmental responsibilities. This top management decision had meant that the notion of 'environmental responsibility' now echoed around the whole organisation. In the late 1990's, a change came about in organisational attitudes, as a new CEO was appointed who was more rooted in the short term profitably of Volvo rather than its long-term responsibilities. He proceeded to turn the special ...

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