... was found that their climate and culture supported creativity but the other aspects fell short and needed to be addressed in the future if the creativity level was to increase. Acknowledgements I wish to thank Gillian Neill and the rest of the staff from the Events Unit of the Development Department of Belfast City Council. Their response to the questionnaire was greatly appreciated. Contents Page INTRODUCTION 5 1. LITERATURE REVIEW 6 1.1 Creativity and Business 6 1.2 Definitions 6 1.3 Value of creativity 7 1.4 A strategic view of creativity 7 1.5 Key factors affecting organisational creativity. 8 1.5.1 Organisational Climate 8 1.5.2 Organisational Culture 9 1.5.3 Leadership style 11 1.5.4 Resources and skills 12 1.5.5 Structure and systems 13 1.6 Summary Literature. 14 2. DEVELOPMENT OF A SURVEY INSTRUMENT TO MEASURE ORGANISATIONAL CREATIVITY. 15 3. EVALUATION OF CREATIVITY WITHIN BELFAST CITY COUNCIL EVENTS UNIT. 18 CONCLUSIONS 21 CRITIQUE OF SURVEY INSTRUMENT 22 Advantages 22 Disadvantages 22 Recommendations for the future. 23 REFERENCES 25 APPENDIX A III Case Study APPENDIX B VII Example questionnaire Introduction In recent years the event industry has been constantly expanding and changing. More companies are starting up and local authorities are bringing ...

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