... that learn using books and research. Practitioners consider that much academic research is irrelevant to the problems they face, difficult to understand and often unreadable. By contrast, academics complain that practitioners ignore their work. Emphasising the differences between the two groups can be counter-productive since both can benefit and even thrive on the cross-fertilisation of ideas (Wright-Isak and Prensky, 1995). Academics can provide a flow of new ideas without which professional practice might become stale. Practitioners have the opportunity to undertake repeated tests of academic ideas in the marketplace and often develop new approaches and methods of data collection in the course of addressing clients' problems. With these clients problems it is said that practitioners get experience, which in turn is more beneficial than reading a book. As the practitioner can demise a strategy through being experienced as where an academic finds out through research which is not always a ...

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