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Words: | Submitted: Fri Jan 28 2005
... simply because that when you make an acquisition you not only buy advantages but also have to buy the defects. In view of these drawbacks, alliances are being regarded as the latest phase in the search for innovation, entrepreneurial spirit and globalisation among organizations. Increasingly, business firms address the challenges of international competition by forming alliances with other firms to perform key strategic activities. Let us examine in a first part the what means global strategic alliance with its definition, purpose and theories. In a second part, we will see how important are strategic alliances through their different types and the implications of local operations when setting up a strategic alliance .Then in a third part why global strategic alliances are important even if they are not simple or easy to create, drop or support and plus they have impact on local operation, which we are going to look at through benefits ...
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