... services from responsible sources at fair and reasonable prices. In the business approach, skilled negotiators usually serve as advocates for one party to the negotiation and attempt to obtain the most favourable outcomes possible for that party. In this process, the negotiators attempt to determine the minimum concessions the other party is willing to accept, then adjusts their own demands accordingly. A "successful" negotiation is when the negotiators are able to obtain all or most of the outcomes their party desires, but without driving the other party to permanently break off negotiations. The Top of the Iceberg Styles of Negotiations There are two approaches to a negotiation: the win/win approach and the win/lose one. The win/win style of negotiating is thought to better avoid the unwanted lose/lose outcomes, which usually characterize situations when negotiations stalemate and deadlocks occur. Traditional negotiation is sometimes called win/lose because of the 'hard-ball' style of the negotiators whose motive ...

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