... first key to reach those potential employees. Development and achievement of the theories At present, in many cases, various experts try to improve the existing recruitment and selection theories by using multimodal procedure for reasons of validity and reliability. (Ref) It is rare that a good theory works well in practice. In an ideal world, these theories are perfectly effective but in the real world, where the business can be affected by both internal and external factors, it seems far from that. The core concepts of existing theories include job analysis, job description, personnel specification, recruitment, choosing selection methods, utility and establishing the accuracy of selection (Smith and Robertson, 1989). The best known and the most widely used methods are the seven-point plan (Roger, 1952) and its later adaptation by Fraser (1996) in the form of the five-point plan. These describe and categorise the principal features required for any job (Marchington ...

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