... lead to the downfall of the entire organisation. Organisations are created with the main intention of performing a function and achieving certain goals. The actions and activities required to perform these goals are undertaken by the individuals who work for that organisation. Since it is these individuals that are therefore at the core of the organisation, it is essential that practitioners learn to understand, predict and even control the behaviour of the individuals in order to obtain desired results from them. In order to do so, practitioners must learn about what it is that inhibits the commitment and productivity of their employees, or in other words, what it is that de-motivates their employees. All individuals are influenced by drives; inherent needs that determine our behaviour. Also affecting all individuals are motives, needs which are not instinctive, but instead acquired socially and which gives us a sense of purpose. Motivation is that ...

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