... in the bush, when in fact, Australia is one of the most urbanised nations in the world, with over 70% of its population living in major cities. VB television adverts depict males drinking in stereotypical, small town Aussie pubs, which serve to foster a sense of community amongst its consumers, VB prides itself on being the only Australian beer to have broken through the barriers of "Australia's culturally entrenched state beer obsession" (Parkes qtd in Australianbeers.com). This collaboration of "state culture" to form a homogenised Australian culture relates to the use of music in VB advertisements. All non-print VB adverts (radio, television) feature a common soundtrack that is based on the theme of the 1960's movie "The Magnificent Seven", a film that was one of the most popular westerns ever produced. The "magnificent seven" are portrayed somewhat as outcasts, defending the forgotten and downtrodden. This aural illusion suggests that VB ...

See this essay or coursework document in full right now