... requires the dedication of substantial organizational resources, and it is vital to understand whether and how the programme generates value for the organization. It is evident from the quotation above that China, the world's largest emerging economy, consisting of 1.2 billion potential consumers, is treating quality not just as an organizational issue but as a national one. Such a position reinforces the message that all organizations which want to survive and succeed must take quality seriously. (chapter 2 ........... book) TQM doubts about it's value. However there are many success stories which give evidence of it's benefits and effectiveness Heller refers to the dillusion with, and back lash against almost inevitably there are negative comments and criticism about the concepts of, TQM which was bound to come. "No technique has ever spread so far so fast-or so wide" However he makes the point that: "The success and many other European cases, however ...

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