... of this essay describes the context of strategic position and introduces the background of Kodak and its strategic position in present. Four steps analysis are followed in second section to analyse the strategic position of Kodak: Directional Policy Matrix is applied to analyse the competitive environment of Kodak; Different types of resources of Kodak are audited and listed in detail; Two kinds of competences are introduced and SWOT analysis is applied to identify Kodak's competences; and stakeholders and their expectations are briefly described and Power/Interest Matrix is selected to analyse them. Through above four steps, we can acquire a clear understanding of Kodak's strategic position. In the last section of this essay, it summarises the application of different models/tools of strategic management, and points out the disadvantages of these models/tools as well as the recommendation of further application of them. 2. Brief Introduction a. Introduction of Strategic Position Organisations vary widely. Some are simple ...

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