... era" Global Market is becoming a reality and will only increase so in the future. Competition among existing players is getting fiercer and competitors enter the marketplace from anywhere in the world. Continuous innovation will be a must because the new era3 focus on mass customization which require new capabilities and skills:4 Information Technology5 is a survival kit of the company. In addition, Telecommunication play a vital part, it created a truly global village in communication matters6. Hence an organization, which performs works in today's manner, will not cope, the workplace must be radically redefined. II. ANALYSIS OF THE WORKPLACE COMPONENTS. Global competition and customers' requirements created pressure on the organization and force it to adapt - to change. At the backbone of this evolution is Information Technology, which supports and makes it possible to undertake these changes. At the centre, there are the individual workplaces. Workplace is ...

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