... determine customer satisfaction. It is vital that the quality of service provided meets, or even better, exceeds the standard required to gain and maintain customers. This quality can be quite difficult to maintain due to the characteristics of service, but with effective policies and procedures in place, an appropriate recruitment and selection process, and the ongoing commitment to training staff to enable them to deliver excellent customer service, service organisations can undoubtedly give themselves a competitive advantage in today's fierce business world. Organising any type of event requires meticulous thought and planning and for the purpose of this essay discussions will be presented on what resources are needed to plan, prepare and deliver a large scale celebrity charity dinner. Watt (2001) defines events as "a one-off happening designed to meet specific needs at any given time," and the specific need here is for the charity involved to raise much needed revenue, raise ...

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