... from a Strategic Perspective) During the class we dealt the following topics. -Marketing, Business Models & Value Creation Definition of a business model: A business model is a kind of architecture for the selling product as well it indicates information flows and includes a description of various business actors and their roles. Furthermore it is a description of potential benefits for these various actors, and a description of the sources of revenue. But how can you estimate/understand the value of a company or value creation at all? There are different types of values, for instance, it is important to understand the customer's value creation process before to estimate its own company value. Both are linked together and dependent on each others company value as well. Therefore the idea of Integrated Value Creation Process, that means that both parties should adapt their process to each other so that value is created for both. Interactive communication between both ...

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