... Human Side of Enterprise (1960.) His view of authoritarian management (Theory X, hard) and a human resource based view of on human relations ideas (Theory Y, soft) show the effect of management styles and motivation on productivity. F.W. Taylor developed the hard approach at the turn the 20th century. He placed great importance on task specifications and gave the role of thinking to managers expecting workers to tow the line. Although he advocated the financial reward of employees I feel this is a means to encourage compliance. It also ignores the importance of learning to job satisfaction and thus motivation. This is an opinion supported by Herzberg et al (1957) who acknowledged that a lack of money might create discontent, however its presence does little for long term satisfaction. This belief is further illustrated by Maslow's hierarchy of needs, which states we have ascending levels of needs. To activate the ...

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