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... following strategies of three entrepreneurs show the simplicity of many successful competitive advantages: * Dale Dunning and his two partners started Wall Street Custom Clothiers in 1986, with suits selling for $700 to $2,000. Dunning targets upscale consumers by travelling to their offices, instead of waiting for customers in a retail shop. * Ron Sanculi spent two years developing the perfect salsa recipe before packaging it in an ordinary mason jar with a generic label and seeking shelf space along with many other brands. Since 1991, Sanculi has sold nearly 500,000 bottles of Mad Butcher's Salsa. * Allen Conway, Sr., is the founder of Discount Labels; a company launched in 1980 to meet the needs of customers who require small quantities of printed labels quickly- a market of little interest to established companies. Because of its ability to fill orders within 24 hours, the company is the nation's largest short-run manufacturer of custom ...