... on Canada and the rest of the world. The first section of this analysis will provide an in-depth look at the innovations and future developments of the oil industry. The next section will expand in scope to focus on the international market, where the effect of growing world markets will be analyzed. Subsequently a study of the oil sands from the provincial and federal government's perspective will be conducted. This will be followed by a look into the economic impact that the oil sands will have on Canada and Alberta. The final section will evaluate the threat that alternative energy poses on the oil industry. TECHNOLOGY AND TECHNICALITIES OVERVIEW In 2006, a new archetype emerged in the English language predominantly in Canada-the association of oil sands production with the province of Alberta. Despite the fact that it is nearly impossible to escape newspaper headlines dealing with this rapidly growing industry, few Canadians ...

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