... responsible for individual Client accounts. When a new Client signs on with an agency, or proposes to, it is the Account Handling Groups task of preparing an account. This will usually consist in looking at research, defining the target audience, looking at competitors etc. Should they decide to go with the company, the Account Director will be in charge of buying on behalf of the client? This could be in the form of buying slots of TV time, newspapers, or hiring artists, photographers etc. The work of the Account Handlers in gathering information for the Client is known as preparing a formal brief. They will then report the progress/problems of an account to the Client Manager, who will oversee all work that's undertaken. If it's the Client Manager who has overall control of individual Clients and their accounts, it's the job of the Agency Manager to oversee the day to ...

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