... Griffiths, 1997) 28 15 Figure 15: Approach to realising business objectives in value networks 30 List of Appendices Appendix Page 1: Extended alignment perspective model 35 2: Balanced score card and business measures 36 3. Emergent perspective 36 4. Insufficient user analysis stage 36 PERSPECTIVES OF STRATEGY TERMS OF REFERENCE A discussion of the differing perspectives of corporate strategy and the nature of the roles of IT and IS, preclude a critical discussion on the nature and success of aligning IT and IS strategies with corporate and, with emphasis on business strategy. THE PRESCRIPTIVE APPROACH 1.1 The prescriptive approach views "long-term benefit more important than short-term sacrifice" (Lynch 2003). At Castle press nine managers were sacked because "it was impossible to discuss strategy with that number" of twelve staff (Bailey and Verity 1996). Mintzberg[1994] identifies this assumption as false since it is impossible to predict the "long-term good" and there are legal, social and financial and constraints on employee redundancy. 1.2 The prescriptive approach also considers that the chief executive chooses the final ...

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