... as well as the organizations´ Business Model and the strategy will be described and in addition to that the value-chain will be analyzed. After that a decision is going to be made according to the previous completed analysis if it is possible to use the value-chain analysis to find the core & distinctive competencies of a business which is operating in an e-business and as well as if the strategy of such a business should be flexible. 2 Theory 2.1 Industry Analysis The industry among a certain organization is a group of firms that provide a similar service or produce a comparable product. The analysis of important stakeholders in a particular corporations´ task environment is a central part of the industry analysis. Stakeholders include groups such as suppliers, buyers, substitutes, potential entrants and other stakeholders.1 2.1.1 Analysis of the societal environment The forces of the societal environment are mainly general, what means, that these forces ...

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