... analysis in the automobile industry through a BMW perspective. * The critical success factors in which BMW competed. * BMW's sources of competitive advantages. * The directions and methods of strategic development that BMW follows. Main Body BMW strategy was affected by many factors in the business environment generally, and in the automobile industry in particular. In general, we have the macro-environment and industry, whereas in particular we have the competitors, markets and the organisation - BMW in our case study. Layers of the business environment Source: Self drawing Lets first examine the macro-environment of BMW corporation. This will be done using the PESTEL framework which according Johnson, Scholes and Whittington (2005) it categorises environmental influences into six main types: Political, Economic, Social, Technological, Environmental and Legal. In BMW's study, political, economic and socio-cultural factors seemed to have a greater influence on corporation's strategy. Political factors that had an influence on corporate strategy of BMW company was the ...

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