... be done. 2 Theory 2.1 Definition of the term "Mission" A Mission is a Statement about what an Organization wants to achieve and how they separate from their competitors. Furthermore a mission statement defines not only what an organization is and why it exists. Such a statement also shows what a company wants to become. At least, the mission statement should define who the primary customers are, identify the products and services which are produced, and describe the geographical location in which an organization operates. Moreover the mission should define fundamentals, unique purpose that sets a company apart from other firms. The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community.1 2.2 Definition of the term "Objectives" Objectives are the broadest statements of what the organization chooses ...

See this essay or coursework document in full right now