... what exactly are these events which they are talking about. Business and Association events also known as MICE (Meetings, incentives, conferences and exhibitions) are events that are organised to satisfy the needs of the business and/or association markets. The business and association market can be divided up into two main sections: Business/Corporate Market. The business/corporate market refers to events such as conferences, exhibitions (trade shows) product launches, road shows, incentive events and corporate hospitality. Many companies hold these types of events to further themselves in the business world. These are good way to make new contacts, drum up new business and even just motivate staff. Association Market The association market refers to events such as non-profit events held by professional and trade associations or political parties it also includes public sector conferences and meetings held by local authority or educational bodies. 1. Corporate Hospitality 1.1 What is corporate hospitality? Definitions Corporate hospitality has been defined by Corporate ...

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