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Words: | Submitted: Tue Jun 20 2006
... requires leadership from top management, involvement from employees, and good relationships across the community, industry, market, and government. Companies must properly plan, allocate, and use their resources in order to satisfy the demands placed on them by investors, employees, customers, business partners, the government, the community, and others. The subject of social responsibility is not just contemporary: it is insistent. 'Social accountability', 'the responsibilities of business', 'the unacceptable face of capitalism', 'industrial democracy': these and many other expressions have become in-phrases used widely in speeches by businessmen, politicians, trade union leaders and by other people in our society who are looking for evidence of change. As in most instances where existing practice is challenged by critics and reformers, the term 'corporate social responsibility' has been given several meanings and emphases by those who have written on the topic. The common ground lies in the perception of a relative shift ...
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