... to the changing global economy. The internet has fast become used in every business all over the world and in order for Chase to keep in touch with it's customers and to keep ahead of its competitors it has to optimise business and links to noncore services. Before a new system can be successfully implemented, the characteristics of the company need to be evaluated to see what type of system would be beneficial to them. When analysing Chase, Porter's five forces can be used, we have already heard about industry growth, which would come under the rivalry section of the forces, the industry growth that has occurred in banking inevitably leads on to product development and banks compete to stay ahead of each other. From 1980 onwards Chase spent $500million a year on modernizing its technology in the hope of gaining a competitive edge while cutting costs. It later became clear ...

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