... technology. As applied to business, the study of organisational culture offers insights into a firm's unique character. Organisational culture evolves as a group learns to solve problems and conduct business (Schein, 1985). Often initiated by a strong founder, a firm's culture perpetuates itself through the telling of company stories, daily rituals, hiring practices, training, rewards, and marketing decisions (Kotter and Heskett, 1992). According to (Rugman and Hodgetts, 2000) Organisational culture that people use to interpret experience and to generate social behaviour. Culture is shared by members of a group , organisation, or society. Through culture we form values and attitudes that shape our individual and group behaviour. Culture is learned through both education and experience. Culture is also passed from one generation to another, so it is enduring. At the same time cultures constantly undergo change as people adapt to new environments. Having defined culture, a brief outline will now be ...

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