... distinct feature of the company. (a) The business model (way of working) of Dell Is this model, built by Dell in the 80-ies, willing /able to adopt to country-specific preferences? Nobody in the world could make computer hardware more efficiently than Dell. Inventing and successfully implementing the "Dell direct" business model brought many advantages with: no more unnecessary costs, i.e. no agenda other than giving the customer what he or she wants1., no middlemen to eat into profits2.., no inventory3. (these are the three guiding principles/golden rules at the company). 1. Direct relationships with the customers allow the management to know and forecast the market better. In time, this customer-focused business model became the key differentiator for Dell. 2. With no middlemen, there is a direct forecast about where the market is going. 3. The power of the model is also in substituting information for inventory. As result of using relationship marketing, the ...

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