... a large impact on the drinks industry it also enables new products to be developed to suit the needs of society such as the Harvey's Monterez, whereby health trends have been the cause of this. Health trends have worked against the drinks industry where drinks with a high alcohol content such as whisky, rum etc have been affected. Another social trend that has affected the drinks industry is the time of the year the products are bought by consumers such, the highest being Christmas worth an expected £5 billion, whereby a large number of new drinks and newly disguised old ones are competing for shelf space at this time of the year where consumer spending on such products are at its highest. Sherry and port has also suffered social impacts where it has become to be regarded as "unfashionable and unexciting amongst the high spending yuppies", this is another example ...

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