... a premium rate. We believe this may increase desirability amongst our target market. Low amount of competition; will mean that we initially have control over the marketplace, for nutritious, functional energy drinks, that are made with herbal ingredients. Low competition; will mean that target markets are likely to be less responsive to prices. Target market is in one of the more disposable income groups; this will also mean that markets are less responsive to prices. i Sold in outlets where other health-orientated products are sold on a large scale. This is where we are likely to find potential customers, outlined in my target market. OpportunitieS In recent years, target market segment has perpetuated itself as innovators in the purchase of health orientated products. Target market segment is likely to an active busy lifestyle. This may result in high stress levels, tiredness and exhaustion. Brands that dominate the sale of functional energy drinks are often geared ...

See this essay or coursework document in full right now