... Airways in 19743. Although this merger was to lead initially to substantial financial losses and industrial strife, the new airline inherited its predecessors' pioneering path, launching the world's first supersonic passenger service, simultaneously with Air France, with Concorde in January 19764. Market structure: British Airways has become the world's second largest airline carrying more than 28 million5 passengers from one country to another. Main aim of British Airways is to provide outstanding service to its customers at an affordable price. Despite tough competition from other airlines such as Virgin Atlantic Airways, United Airlines and other European airlines, British Airways still holds the major market share. British Airways market can be divided into two major categories for a deeper analysis. Long Haul (E.g. London-New York): In case of long haul flights such as London-New York, British Airways can be seen to operate in an "Oligopolistic Market". The main features of British Airways' "Long ...

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