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Words: | Submitted: Mon Jun 19 2006
... unsuccessful sales and marketing initiatives and, the recent erosion of support among its vendors. Section 3 gives brief coverage of Kmart's including some history on their gun and ammunition policy, discriminatory practices and the aggressive competition from discounters Wal-Mart and Target. Current technologies and Kmart's adoption of those technologies is discussed in Section 4. Kmart has made many unsuccessful attempts to utilize technology to its advantage but the company's poor planning has cost Kmart millions of dollars. Wal-Mart's aggressive advancement in information technology and electronic supply chain management technology makes it more favorable retailer. Section 5 discusses the current marketplace including competition and Kmart's current sales figures compared with others in the market. This section gives an overview of the more specific differences between Kmart and its competitors. As well as reviewing Kmart's past and dissecting the company's current condition, we have also offered some suggestions for positive change. Within ...
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