... good name for Surfing as a fun place to buy happiness, and for customers to prefer to come to Surfing than from its competitors. Although it is recognized that the promotions budget is relatively small, the promotional activities for Surfing will include: newspaper advertising, pamphlet delivery, price-offs and a space in Yellow Page. These promotional activities will support the product, price and distribution strategies established in this marketing plan. It is recommended that all the marketing activities in this plan be supported by the owners and staff of Surfing in an attempt to increase business for the forthcoming year. Introduction This marketing plan has been prepared for the proprietors of Surfing, Alicia Belle and Will. Surfing is a small travel agency located at 13 Government Street, Shenyang, and a large market with a population of 7.3 million. The product offered by Surfing is journeys with professional service. Surfing provides special service. The operating hours ...

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