... competition was collected fromcollected from secondary data such as competitors' websites, government and industry reports. The project, first, analysed the competitive environment of Destiny Star, its internal resource, its value chain/system, SWOT, and then, aiming at overcome its weakness and emphasize its strength, six potential strategies were analysed and two viable strategies were identified. The internal and external analysis models used such as Five Forces Analysis, Value Chain analysis, Value System, and SWOT analysis reveal two client groups with different needs: the industrial market (B2B), which consists of application developers and publishers, and, the consumer market (B2C), which is the casual game user and individual game creators. The competitive environment based on Porter's Five forces model was conducted for both B2B and B2C markets. The B2B analysis indicates high barrier to entry, high buyer power, no supplier, high threat of substitution, and high rivalry. The B2C analysis indicated high barrier to ...

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