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... most recent album, the Fat of the Land broke the album charts on release and became the sound of 1997 for thousands of fans. It consisted of powerful tunes with an indisputably punky feel, blending hard beats with guitar and unlikely vocals. This report will try to chart the prodigy's success with the Fat of the Land, investigating i. What was the market for such an album at the time, ii. What design implementation influenced the success. It will prove the album has been one of the highlights of the prodigy's career, and how this success has been down to the prodigy themselves, with very little outside influence. MARKET To understand the success of Fat of the Land, it is useful to look at the market for such an album leading up to the sale. In the prodigy's case they had already influenced the dance market being the first post acid house artists to release ...