... out who their consumers are and how to compete against rival companies. * Promotion - to see what would increase their sales. For Cadbury's Flyte all of the above will be researched by using both primary and secondary research. Primary research Primary research, also known, as field research is the gathering of new information conducted for only the one company. Primary research is something such as questionnaires and surveys. The advantages of using primary research would be that could the exact information that is required can be gathered, as questions specific to the product are being asked, but the disadvantage is that this could be expensive and time consuming. Secondary research Secondary research, also known as desk research is the analysis of already available material. This is quicker and cheaper then primary research. The problem is that information already available is already partly out of date and it may not be exactly what is required. ...

See this essay or coursework document in full right now