... to the success of this investigation. Introduction The reason I have chosen this title for my coursework is that the marketing mix was one of my best topic and the one I most enjoyed in my AS level Business Studies course. It is also because I have an interest in researching the 3 additional P's. I have chosen Vodafone as my business for which I will do my project on. This is due to the fact that doing research on a mobile phone company who not only started in the UK but have also ended up as the largest mobile phone retailer and one of the largest companies in Europe. It would also give me the best results and the most enjoyment in researching the company. Another factor to my choice is their location and ability to get information about them via a website and the Vodafone store in Lisburn, Co Antrim, which ...

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